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I. Introduction
Periodically, we randomly survey the SOHO (Small Office Home
Office), SMB (Small Medium Business, and Enterprise environments to determine
the awareness and impacts of emerging concepts/technologies in the
communication arena and the impacts upon the underlying IT infrastructure
requirements. The SMB and remote office sectors of the Enterprise are of
interest given the expansion of teleworking and remote access for companies
large and small and in many cases they are the early adopters for they do not
contend with time consuming decision making processes. However, the survey
results can be mixed at times and reflect the knowledge levels of the survey
participants.
At the moment, there appears to be a rather high confusion
levels amongst all market segments about the meanings of Convergence and Triple
Play. The understanding level of the concept of VoIP (not to be confused with
utilization) is nearly universal for most have either read about the technology
or have tried voice over the Internet at a friend’s home or office. We will
attempt to provide some clarification of the concepts and the attendant
potentials. An overlying concern is the potential for increased security
breaches with the additional media modes and streams.
We will discuss the perceptions and technological needs
based upon our user and industry discussions. We do not intend to enter into an
extensive technology discourse for the merits and ultimate success in the
marketplace is a function of satisfying the user perceptions and needs.
II. Definitions
For our purposes we define each item as follows (others may
vary the terminology):
a. VoIP – “Packet”
voice transmission over the IP networks (i.e. Internet and Intranets in some
people’s minds). We consider IP Telephony as a subset of VoIP.
b. Convergence –
Transmission and receipt of Voice (Analog or Digital), Data, and Video over the
same global transmission networks.
c. Triple Play -
All three media types (Voice, Data, and Video) are combined in an activity.
III. VoIP
The concept of voice transmission in digital (packet format)
has been discussed seemingly for decades as a logical replacement for the
traditional TDM (time division multiplexed) analog technology. TDM has served
the community with a high reliability and consistent quality with dial-tone
high availability and virtually no dropped line calls – setting a high standard
for VoIP to match. Prognosticators, for years, forecast imminent acceptance by
the mainstream but earlier trials (plus constant desk top computer crashes and
data network outages) created more questions about reliability and quality for
a computer dependent system than clearly defined user benefits. Frustration
levels with quality and inconsistency were more elevated than users of cell
phones with intermittent or in some areas non existent coverage. (The cellular
situation will be the topic for a future edition.
However, many of the critical issues have been resolved (not
totally but acceptably for most users) and is making inroads into multiple
vertical market sectors. Cost savings is a consideration but applications (such
as call centers and telecommuting), accessibility, reliability, quality, and
ease of configuration/operation are the key drivers in our opinion. As a
result, acceptance of VoIP continues to increase across the spectrum of office
and location size. When “web-tone”
(net availability) reaches the “dial
tone” reliability of 5+ 9s (99.999% uptime) of the TDM networks,
utilization should soar.
IP phones use IP for signaling and streaming of voice. There is no phone jack (RJ-11 Connector)
needed for there is a direct LAN/WAN connection through the computer
connectivity to the network. (Example, One can use a service such a SKYPE and
connect a handset with a USB connector). One obvious problem in most cases is that
if the power fails at your site and there is no back up generator, there is no
communications capability unless one has a cell phone or access to a land line.
Intrinsic in the IP phone features is the duality of voice
and data with both being always on and always connected to the network. The
screen interfaces are rapidly improving and features of the IP phone are beyond
those of the land line sets and PBXs. A
Key opportunity is to simplify the feature functionality and help screens
for the non-technical user and make it as simple as the traditional “punching
numbers” of a traditional handset. Another
opportunity is the IP PBX arena with easy to use systems and software.
Minimizing complexity is vital for success in serving the SOHO through the
Enterprise segments. However, security issues must be addressed and become a
non issue with respect to triple play deployment in these segments.
An increasing number of IP phones are being shipped by
nearly all major vendors. This includes both soft phones (computer screen only
from vendors such as Nortel and others) plus handsets. One estimate is that
Cisco alone has shipped more than 5,000,000 IP phones through the middle of
last year with an increasing placement ramp... Clearly we have moved beyond the
early adopters on the curve.
However, there are special considerations/caveats for VoIP
or the WLAN. Typical packet or cell protocols tend to be “bursty” but VoIP must
be predictable with a steady stream of packets. Latency is critical with VoIP
for any delays or intermittent packet receipt inhibits quality and may actually
result in disjointed speech receipt. The limited bandwidth also is more error
prone than the wired connection.
Security is of the utmost importance for the WLAN and WAN
are global and there are no boundaries. WLAN signaling is exposed and
particularly vulnerable. Secure authentication and encryption is a must but
encryption can affect latency (encryption requires another computing step on
each end to encrypt and decrypt) and resultant quality. There could be hand off
delays, dropped calls, annoying “clicks minimizing utility to the remote user.
(Sounds a bit like current cell phone coverage problems). An opportunity exists for those companies able to seamlessly
minimize the encryption and related delays perhaps with MPLS like techniques to
streamline the end point to end point connection.
Another opportunity evident
to us in the VoIP quality improvement/maintenance to foster excellent user
experiences with the technology. Why? The dynamic networks and use patterns
necessitates vigilant monitoring, especially in the wireless components. Here
probes, sensors, and engines are crucial for fault analysis with consoles to
permit multi-location analyses. The focus is to determine and correct weaknesses
in quality performance, security provision and monitoring, DOS attacks,
latency, dropped packets, signaling problems, jitter, timing, resends, access
point usage, and others to improve and provide maximum QoS (Quality of
Service). There are a number of competitors in this sector but there is room
for more if the products solve the problems efficiently and cost effectively.
VoIP is not a perfect system but is dramatically improving.
What problems can be encountered while using VoIP? An echo may be heard by the
users if latency is high. The phone rings but the answerer cannot hear the
caller for a firewall is blocking the call. SIP (session initiation protocol).
Registrations may not work through a firewall. The phone
cannot place a call for it will not register on SIP or to the H.323 gateway.
The quality breaks down with simultaneous calls due to insufficient ram, CPU
power, or bandwidth. You lose dial tone and cannot receive calls from the
public network due to IP address changes. Calls can sound robotic. Drop outs
are encountered when jitter and latency become problems. Quality at times is
erratic for a variety of reason such as latency. There are many others than can
be listed but this provides a sampling of potential problems. Remember where
problems exist in the network there is opportunity and your core technologies
might be able to create a solution.
Security issues are being addressed but in our minds there
remains a long road ahead, not only in authentication issues, data integrity,
and “pipe" security, but in a seamless integration of security and
encryption without performance degradation. Software, such as HP’s virus
throttling as excellent initial steps but added intelligence is needed at all
points in the global networks.
IV. Convergence
Convergence is happening at the network level with transport
of voice, video and data. VoIP has promised convergence but Voice and Data tend
to remain unrelated entities with no end point convergence. However, the end
points are becoming both voice and data aware and data and voice converge at
the application level and business workflow operations. Voice and Data are
becoming available anywhere, anytime and anyplace. End points are exchanging
data with the network to access applications. Further, PBX functions are
available via “Web Services” leading to increased convergence of voice and
data. Video is added to the mix and now streaming video is available on the
desk top and can be accessed anywhere by using a web connection. All are
transmitted over the same network but typically not interwoven in most
applications. That is where “Triple Play” enters the picture and will be
discussed in subsequent paragraphs.
When one transport such as TCP/IP is used for all
communications and networked applications (voice and multimedia plus data), a
converged network is achieved.
Traditional applications on the converged networks include fax (now
using ITU standards T.37 and T.38) for Fax over IP (FoIP), fire and burglary
systems, surveillance systems, video conferencing, voice mail, IVR (interactive
voice response), CT, and E911. Additional applications are white board
applications, instant text messaging, and video streaming to mention a few. New
applications are merely a function of one’s imagination for the transport can deliver
what is needed in most cases with the exception of bandwidth and processing
power limitations. However, each new application and media mode integration
opens venues for potential attacks.
V. “Triple Play”
The latest in a continuing stream of terminology facing the
user is “Triple Play”. Many are actually using triple play activities but are
not aware of the term or the technology implications – just the results.
Opportunities abound in this arena but the vendors are well advised to use an
applications approach not a technology enablement to the mass market.
Currently each media type uses a different system. A
telephone is used for voice; a video system for video conference calls; and
various data collaboration systems for data sharing. In a triple play approach,
all the three media types are combined. For example – Viewing an email to open
a session with the sender; easily switching between voice and video and voice
only or vice versa; and sharing desktop applications during the session. In
essence, a single CPE box to handle all communications applications -
TVoIP/TVoDSL, VoD, PVR, and DVR.
There are numerous drivers fostering this emergence. Video
deployment has improved with better video codecs (H.263, MPEG4, and H.264);
cheaper LCD and memory components; improved battery life for handhelds; and
cheaper and lower power processors. Cellular 3G, Wireless (WiFi and WiMax),
Wireline IP and Wireline PSTN can all be converged today. Cellular 3G is in
mass deployment in at least 70 countries. Video streaming is routine and video
on demand is available. Messaging such as IM, MMS, and Video Mail has become
ubiquitous. Video telephony and online multi-participant gaming are commonplace
on 3G cellular networks and will spill into other applications. Wireless IP
connectivity is gaining in acceptance and with converged networks the triple
play is enabled. Wireline activity is also present to add to the sector.
The current market earlier adopters and initial mass market
are in the Enterprise and the 3G Mobile sectors. Also, in the broadband and
PSTN areas, video applications are increasing rapidly.
As the service operators increase the connectivity between
networks and offer cross network services such as Voice/Video mail, Multimedia
Server services, Voice/Video recording capabilities, and Video Portals,
additional applications will be developed at price points that are acceptable
to the mass markets. Within this increasing complexity of information flows and
delivery mechanisms, opportunity abounds for security purveyors not only
independently but in global alliances to create best of breed offerings.
Our clients are advised to research and assess the
opportunities in VoIP, Convergence, Triple Play, and Security (intrusion,
detection, prevention, and self healing) sectors for all offer significant
revenue and profit potential. The Product Marketing and Product Management
functions need to conduct sufficient market and product research to identify
the areas of the highest potentials and matches to the organizations strengths.
Addressing any areas in improving the Quality of Service (QoS), Security, User
Interfaces on the screen (Nortel soft phones are an example of an easy to use
system in our opinion), Simplified handsets with USB connection for the users (we
feel that many users in the SOHO and SMB versus the Enterprise will prefer
handsets for the computer connection), Technology to connect disparate
networks, Interoperability between systems and Converged network management
through web connections are opportune areas for investigation.
Meanwhile – Back to our VoIP and Triple Play testing.
Jeri Trippe, Editor
E. J. Poshkus, Principal Analyst
Issue No. 2006-07b 07-30-06
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If there are questions about the content or opinions expressed, contact E. Poshkus
at edp@venturestechwatch
Editor: Jeri Trippe
jerit@cventurestechwatchcom
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